Concept Redesign

Advanced Orthopedic Surgeons

Advanced Orthopedic Surgeons is a specialised clinic with extensive experience in minimally invasive hip replacement surgery, and hip, knee, and shoulder arthroscopy.

The website is meant to be an orthopedic portfolio with the ability to schedule appointments online.

The branding and website designs where made as part of a pitch for the project.

Design a clean and professional website (non-comic) that incorporates solid typography and gives visitors confidence while adhering to current design standards and best practices.

Most doctor’s sites are old and unsightly;  If you look up “Doctors” on google you will find 100’s of terrible designed websites. Those are exactly the sites we don’t want!

The website will need at least 2 page templates, one for the home page and one for the internal pages.

Although at the time there wasn’t a website to re-design or a brand to re-define, the brief was quite clear, so we started looking around to see how other clinics approached their design, we made a list of the main characteristics and patterns, and we tried avoiding them as much as possible.

We designed 7 different page templates to suit the information contained in the website – Home Page, About, Portfolio, List of services, online booking and contact page with map. And although the layout is based on a common design grid, the balance between colours and spacing on various elements, plus the way it smoothly adapts to smaller devices makes using it a very pleasurable experience.